In creating the first centre, staffed by 8 full-time employees, whose role is to monitor 24h/24h the evolution of the reputation of its products on the social networks, Nestlé will demonstrate to what extent the Big Data phenomenon can be exploited to create new products, improve products and invent new business models wholly centred on the perceptions of consumers.
Valérie Vangeel – Communication & Marketing Director, Nestlé Benelux
Valérie Vangeel studied at the Solvay Business School of The Université Libre de Bruxelles and started her career in marketing with Procter & Gamble Benelux. After 5 years working in Brand Management for the various Home Care brands, she decided to take on a new professional and personal challenge in the capacity of Deputy Director at Amnesty International. In 2007, after 3 busy years in the non-commercial sector, she returned to P&G to manage the Brand Operations team in Belgium. Since September 2012 she has been the Communication and Marketing Director at Nestlé Benelux in charge of the communication strategy for all Nestlé’s brands, and responsible for its image in these markets. She is a fervent partisan of the mantra “The Consumer is Boss”, and has an immense curiosity as to what motivates people to choose such and such a product and, in general, a desire to understand what motivates them in life… Valérie has 3 children and lives in the Brussels region.