The ceo’s point of view about the best usage of marketing manager toolbox

12/11/2013 @ 12:00 pm - 2:00 pm

Jeux d'Hiver, Chemin du Croquet 1, Brussels

Realizations at Rabobank :
– Accelerating the growth .
From 60.000 to 245.000 customers in 7 years time .
From 2 billion to 9 billion in assets .
From loss to profitability .
Lowest acquisition cost worldwide and highest customer satisfaction (NPS) of all Belgian banks
– Building up an unbeatable team (50 FTE)
– Successful launch of cross sell products (funds, term deposits, bonds, Branch21, pension funds)
Rabobank received an Effie Award 2009 for the relaunch campaign.

Stephane Vermeiren – General Manager, Rabobank

Studied at the University of Ghent, applied economics (TEW) and fulfilled two specializations at the Vlerick School for Management : Special License in Marketing (SLM) and a MBA.
He started his career at Nielsen (1990-1992) and then worked for Sopres during 5 years. Afterwards he became Marketing Manager Magazines at De Persgroep during 3 years before starting in 2003 at Rabobank. He occupied respectively the functions of Head of Marketing, Interim Marketing Manager RaboPlus and in 2006 he became General Manager.
He has been very active at the UBA (Chairman of the internet committee) and since 2012 he is dedicated to the Rabo Development, Audit of a micro-financing company in Cameroon.

His hobbies : Half marathon, tennis, cultural activities, Travelling.

He is father of two children.