Evolution or Revolution of the consumer, but how are we going to face those changes in Belgium ?
Joachim Rubin expert in food retail & marketing, part of Delhaize management team, will try to share his point of view with us.
How he lives those changes every day and how Delhaize is reacting in this changing environment.
Joachim Rubin, VP Marketing Delhaize
Joachim Rubin – Vice President Marketing & Store Concept
In addition to VP marketing responsibilities, he is also in charge, since August 2016, of defining the store concept and shopping experience strategy, the development of shopping concept or new in-store experiences for all banners.
More than 17 years of experience in several challenging Marketing and Strategy positions in multinational companies recognised for their expertise in marketing in Belgium as well as abroad. For more than 4 years, after 13 years in FMCG, VP Marketing & Store Concept in one of the biggest Belgian food Retailer.
Passionate about people and brands, expert in project management, with a strong focus on priorities and team management, always result-oriented. Recognised as creative and innovative, considered as a team leader with excellent interpersonal relationship skills and constantly keen on developing talents. Elected as Belgian Marketer of the year in 2013 by Trends Tendance and STIMA (BAM).
President of the Jury of the The Best of Activation Awards since 2012.