Big Data : a new currency in the media market ?

11/06/2013 @ 12:00 pm - 2:00 pm

Jeux d'Hiver, Chemin du Croquet 1, Brussels

Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.

Tevizz, which was developed jointly with the Université libre de Bruxelles’ computer lab, is offering innovative solutions to match specific sequences in TV programmes and all related social media conversations. Tevizz furthermore enables TV professionals to use these insights and engage with viewers to better effect during programmes.

Hugues Rey – CEO, Havas Media Belgium

C.E.O. of Havas Media; President of the TV Commission at CIM and Past President of the CIM Internet Commission; Founder of the Interactive Advertising Bureau. President of The UMA. Lecturer at the Solvay Brussels School (Université Libre de Bruxelles).

Didier Joos De Ter Beerst – Co-founder and CEO, Tevizz

Didier has more than 18 years experience in marketing strategy and new business launches with Accenture, McGraw-Hill, and the D’Ieteren Group. Among other things he has launched new businesses focusing on business intelligence, CRM and mobile commerce. He holds an EMF Master’s degree in quantitative finance, a BA and Master’s degree in philosophy, and a Master’s degree in Political Science from the University of Brussels.