When cross-media meets sponsoring

When cross-media meets sponsoring

Long a promoter of large-scale sponsorship operations across multiple media (TV, radio, web and social networks, presence on the ground), the National Lottery is the perfect example to show how a brand can increase the impact of its sponsorship activities through cross-media working. Marc Frederix will explain the criteria for the effectiveness of media sponsoring […]

Capturing the value of Big Data

Capturing the value of Big Data

Through its presence in TV, radio and digital media as an advertiser, and for the needs of its business, Kapaza Belgium (online classified ads) processes enormous streams of data relating to its campaigns, its consumers and its products. From segmentation to the development of customised actions, from promotion to targeted advertising, what are the models […]

How to ensure the consistency of the company vision and strategy with its implementation?

How to ensure the consistency of the company vision and strategy with its implementation?

Mobile Vikings is not just the cheapest mobile internet operator in Belgium; Mobile Vikings is also world’s first Community driven operator. Not profit but relation with the members is essential. Therefore the Mobile Vikings’ business model differs strongly from the one of the other operators: hardly a marketing budget, no selling points or salesmen. On […]